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   Amanda Taub and Max Fisher
   Social media, e-commerce, and entertainment sites (Facebook, Twitter, Google, Amazon, gmail/Microsoft, Instagram, Netflix, Hulu, etc.) increasingly make decisions for us through their algorithms–what news we see and pay attention to, which people we communicate with, what products we are likely to buy, which movies we watch, who we date, who we marry, how we respond to email, what we eat, etc., etc. Is this good? Or, is this bad? How much power and control over our daily lives have we already surrendered to algorithms? How much more are we willing to give up? Whether they set out to or not, these companies are conducting what is arguably the largest social re-engineering experiment in human history and no one has the slightest clue what the consequences are. Remember, you can choose whether or not to use social media, e-commerce, etc. and, if you do, you can choose how and how much you will use it. Make choices based on real knowledge and understanding–not out of fear or inertia. Your life and our society is not a spectator sport.
   Is the Algorithmification of the Human Experience a Good Thing?
   New York Times

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